Reading Room talks Artificial Intelligence in new article series

In its latest article series for leading CMS provider Kentico, Idox’s Reading Room has underlined the potential of Artificial Intelligence (AI) in driving exceptional online customer experiences.

While AI is not a new phenomenon, much confusion still surrounds it: “When they think AI, they think of the big machine-learning projects that companies like Amazon or Google are working on”, explains Jamie Griffiths, Managing Director of Reading Room.

“There are, however, practical applications for AI businesses can leverage to genuinely improve the user experience. There are lots of reasons for companies to introduce AI – the key ones being: improving customer engagement, reducing operating costs, and finding new ways of being wherever your customers need you today.”

Reading Room is no stranger to AI, having worked closely with Swansea City Football Club to implement a modern solution that enables fans to receive the latest updates about the stadium via their Alexa-controlled Amazon Echo speaker, bringing them closer to the Club from any location.

So, how can others use technology to maximise the potential of AI?

You can view Part I, Part II and Part III on the Reading Room website now or contact the team at