Idox wins silver for brand consolidation at Transform Awards Europe

Idox and Industry Branding took home the silver award for ‘Best brand consolidation’ at the Transform Awards Europe ceremony in London on Wednesday 23rd June, 2021. The awards celebrate the transformative power of branding and reflect exemplary work in brand strategy and development.

Every entry was examined by a panel of expert judges, who determined those that set the benchmark in rebranding.

Last year, Idox worked with Industry Branding to consolidate 20 separate market brands under a bold new unified brand identity, resulting in a higher brand profile and enhanced cross selling opportunities. The entire end-to-end programme was completed in six months by a virtual team during the pandemic.

“We’re delighted to be given this award and recognise the tremendous effort and work of both Idox’s marketing team and our agency, Industry Branding, in creating and launching our new brand and proposition,” says Jonathan Legdon, Chief Operating Officer at Idox.

“Despite the challenges of COVID this has been a record year for the Transform Awards. The changes COVID has brought aren’t just economic. We face a major recalibration of the way we relate to the brands, the businesses, the organisations that touch our lives. We have an unprecedented challenge ahead of us, but the work entered in the Transform Awards highlights, once more, the strategic insight and phenomenal creativity of the agencies and in-house teams,” says Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards.

Read more on the awards website here.

Published on: 28 June 2021

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