Idox positions itself for growth with the launch of a new brand identity
Today, we’re rolling out a new brand identity for Idox. The launch of the new brand will see the consolidation of our main operating businesses under a single brand, accompanied by a new website.
Jonathan Legdon, Chief Operating Officer at Idox, said: “Our new brand signals the changes that have been going on here behind the scenes and marks a key milestone in our business transformation process. The integration of acquired businesses under a single Idox brand will enhance our brand presence and further strengthen our market position. We are now exceptionally well placed to benefit from the excellent growth opportunities in our core local government market.
“Our new website consolidates our online presence and will make it easier for our customers to navigate the full range of services on offer. It provides a strong foundation for our future marketing activity and will facilitate cross-selling of our software solutions. Our new brand proposition is expressed in the strapline. ‘Idox. Do more.’ As a result of over 30 years’ experience of building insight into our specialist markets, our knowledge and expertise allows us to develop software to help our customers across government and commercial businesses to do more for less, under increasing pressure. We’re now investing in an integrated marketing and thought leadership programme, with the goal of reinforcing the benefits that Idox brings in our core markets.”
As part of the consolidation, we’ve also streamlined our social media presence. Follow us on LinkedIn and Twitter to keep up to date with all our latest news.