Idox’s Reading Room drives ŠKODA’s new brand with mobile-first website

Reading Room has delivered an innovative digital presence for ŠKODA UK, supporting the launch of a new national identity for the car brand.

The team worked closely with ŠKODA UK to reimagine its mobile presence in a project turnaround time of just two months. With over 40% of traffic to the sites of UK automotive brands now from a smartphone, the mobile element was a key focus area for the project.

The new website and mobile experience delivers a brand-led and progressive look and feel, reflecting ŠKODA UK’s vision and focus towards customer-led positioning. Enhanced usability sits at the heart of the work, with the site’s layout, functionality and structure all designed to be as intuitive as possible for the mobile user.

The new site has launched successfully, with future enhancements already planned to optimise the platform and support the brand in meeting its ambitious growth targets.

John Davies, Managing Director of Reading Room said: “The team wanted to create a digital presence that was just as ambitious and exciting as ŠKODA’s new brand direction. The end product is a great example of the collaborative efforts from across the agency covering strategy, user experience, design and technology, with all of us poised to continue to evolve the site and push the brand even further digitally”.

In addition to the new web and mobile presence, ŠKODA UK’s brand campaign – ‘Driven by Something Different’ – launched on 4 February 2017, supported by a new TV advert fronted by Sir Bradley Wiggins. The advert debuted during the England vs France Six Nations rugby match at Twickenham Stadium the same day.

To view the new ŠKODA website visit www.skoda.co.uk or http://m.skoda.co.uk/ for the mobile site.

To find out more about Reading Room and its range of services, please visit www.readingroom.com